Highlights:
00:12 – All about relevancy
00:14 – Connect with your audience in the beginning
00:30 – People stay with the video if it’s relevant
01:13 – Conversion tracking training
01:21 – Ways to track conversions
02:01 – Track things so you can analyze them later
02:14 – Know more about installing scripts
02:49 – Why you should have someone else install for you
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